Welcome to the 2008 NAB/BCFM Television Financial Survey!

Here are some helpful "How-To's" for Accurate Questionnaire Completion:

• Do not leave any item blank. This is critical.  The survey is programmed not to allow incomplete answers. All questions regarding financial data must be answered

• Place a "0" in the relevant category if the amount is zero.

• Mark the box in the column "Check if Not Known" if you do not know the dollar amount for the item requested.   

• DO ONE OR THE OTHER.  If you enter a value, do NOT check the "if not known box".  If you check the box, DO NOT enter a value

• Trade-out expenses should be allocated to the appropriate departmental expense line.
• Barter expenses should be reported in line 16, Program Expense and in line 25a, Amortization Expense

Click to get specific information on any question

How to Report Advertising Numbers:

• Do not include political advertising, trade-outs, or barter with national, regional or local advertising.
• Political advertising numbers must be reported separately in order for a gross advertising number to be accurate.  If a station does not report political advertising separately, its respective market totals will have "Not Known" for gross advertising revenues, net revenues, and cash flow.

How to Report Some Common "Other Expense" Items

• Traffic Expenses should be included in the Sales Department
• Public or Community Affairs should be included with Advertising and Promotion
• Kids Clubs should be included in Advertising and Promotion
• Building and maintenance costs should be included in G&A.
• Sports expenses, other than amortization, should be included in the News Department.
• Amortization of sports programming should be included in the Program Department